$HOG
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Consumer Cyclical
Sector
Auto - Recreational Vehicles
Industry
Arthur Francis Starrs
CEO
5900
Employees
$27.85
Current Price
$2.47B
Market Cap
Insider Activity Statistics
Aggregated buying and selling activity by time period
| Period | Type | Insiders | Transactions | Value | Shares | Buy/Sell Ratio |
|---|---|---|---|---|---|---|
| 1 week | Buys | 0 | 0 | - | - | - |
| Sells | 0 | 0 | - | - | ||
| 2 weeks | Buys | 2 | 2 | $456,791.00 | 17,500 | All Buys |
| Sells | 0 | 0 | - | - | ||
| 1 month | Buys | 3 | 3 | $1,439,491.00 | 57,500 | 37.23:1 |
| Sells | 1 | 1 | $38,663.83 | 1,554 | ||
| 2 months | Buys | 3 | 3 | $1,439,491.00 | 57,500 | 18.78:1 |
| Sells | 1 | 2 | $76,643.59 | 3,108 | ||
| 3 months | Buys | 3 | 3 | $1,439,491.00 | 57,500 | 12.66:1 |
| Sells | 1 | 3 | $113,737.57 | 4,662 | ||
See activity going back 12 months โ create a free account | ||||||
Insider Transactions
Recent purchases and sales by company insiders
| Date | Insider | Type | Shares | Price | Value | Actions |
|---|---|---|---|---|---|---|
| Aug 11, 2026 | Littleton Gayle CLO, CCO, CAO&Corp Sec | Purchase | 7,500 | $26.38 | $197,850.00 | View Details |
| Aug 10, 2026 | Starrs Artie Director | Purchase | 10,000 | $25.89 | $258,941.00 | View Details |
| Aug 3, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $24.88 | $38,663.83 | View Details |
| Jul 31, 2026 | NOVA DANIEL J Director | Purchase | 40,000 | $24.57 | $982,700.00 | View Details |
| Jul 1, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $24.44 | $37,979.76 | View Details |
| Jun 1, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $23.87 | $37,093.98 | View Details |
| May 19, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $24.21 | $37,622.34 | View Details |
8 more transactions available โ create a free account to see 12 months of history | ||||||
Upcoming Earnings
Scheduled earnings reports
No upcoming earnings scheduled
Past Earnings
Historical earnings results
No earnings data in the last 3 months. Sign up free to see 12 months of history.
Related Activity
Cross-company insider connections and cluster buy signals
Insiders Also Active At
Insiders at this company also hold positions or have traded at these companies: